Burger Kings famous advertising slogan Essay Example | Topics and Well Written Essays - 500 words

Burger Kings famous advertising slogan - Essay Example For instance, in case consumers switch to certain brands, producers follow suite and produce goods to meet this target group. Starbucks is one of the brands that follow the need for customization and immediacy. The company launched restaurants to serve food while it expanded its coffee offering. Several companies spend a lot of money on research and marketing to find out the kind of products that customers desire upfront. The need for customization and immediacy is well accepted factor among producers (Ferrell 114). Marketing evolved from the need to understand the consumer and as a result, marketers had to come up with strategies that could focus on the customer. This has been practised over a long period of time. In the past, goods were produced for the purposes of serving customers with quality goods. This was continued further when production was enhanced and customers were now sold goods due to increased production. In these early days, production was not done to suit consumer needs but rather it was driven by consumer wants (Ferrell 88). However, in the recent past marketing has been done to focus on customer needs and expectations. As a result, the customer has been bombarded by goods and products that are suited and catered for their needs. For instance, Apple produces handsets that are suited for consumers since it ends up meeting the expectations of the consumer. However, today consumerism is driven by social changes and values such as fashion, technology and other current trends. For instance, Google allows for its users to have choice on the services they require. Marketing concept involves understanding the needs and goals of different target markets with the need of achieving organizational goals to consumers better than the organization’s competitors. While, on the other hand societal marketing is that the company should market their goods based on the consumer’s wants/needs, the company’s requirement long-term

Investgative Report Essay Example | Topics and Well Written Essays - 1500 words

Investgative Report - Essay Example e terraces to have a better view of both the interior and external sections of the restraint as I took notes of how the premises operates together with other notable things that I would be able to witness. To begin with, the hotel is strategically located in Fort Lauderdale with a perfect view of the ocean whereby the fresh breeze blows off to create a beautiful ambiance for the revelers. Casablanca cafà © is conveniently located in the sense that it is easily accessible and at the same time convenient since anyone who intends to visit the restaurant can conveniently access it either through bus or the numerous taxi that are available along 3049 Alhambra Street. The restaurant is housed in a beautifully restored ancient home that has a perfect finish both in the interior and exterior that creates a sensational ambiance for visitors that come in. The interior dà ©cor is designed in a manner that makes it perfect for dinner outings and romantic dates since it is cozy and with some jazz music playing from the music bar. The cafà © offers a wide variety of cuisines as I would observe from their menu. The range includes food from various cultures for instance; Mediterranean, French as w ell as the indigenous American cuisines. It is an advantage to the restaurant since it does not limit its services to an individual culture of foods but packages its services in a manner that will attract clients across cultures due to the room for choice that is available. The services at Casablanca cafà © are impressive, personally I asked for a coffee latte and within the next one minute my order was already processed and I was enjoying my drink. I notice the joint is a favorite spot for many people reason being the time I spent at the establishment close to one hundred clients checked in a majority of who were coming in for an early dinner. I observed a significant number making out with takeaway food an impressive phenomenon that I noted. It is prudent to notice that some clients may